Winning Tactics For Video SEO Best Practices (Free Training)
So most likely you are watching this today because you are looking to get some traffic to your YouTube videos and perhaps you are just wondering the best way to actually upload your videos and so there are some things that are important to do and there are some things that are important to not do.
So I am gonna be negative and cover the things that you shouldnt do. So as I do that Im gonna actually upload a video and just show you kind of the process of it. So here we go, I 'm just gonna upload a video so just bear with my very slow computer while I do that. Here we go, now one important thing that you do need to do is, when you are targeting a specific keyword, because basically the plan is you wanna create a video and you wanna aim the video at a certain keyword that people are actively searching for. So the keyword that I have chosen to rank for, for this video is, let's do 'purchase sales leads.' So that's the key word that I want my video to appear for on YouTube and Google. Now as I said to you, I am gonna cover the things not to do first so here is what you shouldn't do.
I see so many people out there and they are just, they are spamming their YouTube descriptions with the same keyword. They will literally do this, I'll just show you exactly what they are doing. So they will literally, you know, they will type this like a hundred times in their description box. It is ridiculous strategy, it doesn't work. It might work for sure at the time but basically YouTube and video are very hot on this stuff so they will know if you are trying to keyword stuff and if you are trying to cheat the system so I definitely advise against any strategies like that. It's also referred to as black hat SEO or black hat in general. Those sorts of strategies are frowned upon by YouTube and Google, stay away from them, do everything naturally if you want longer results. So back to the video, now here is the thing that we do wanna do, we wanna make YouTube aware of which keyword we wanna rank for so in my case its, purchase sales leads. Now we wanna write something nice in terms of the title here because we want the title to look natural so I'm just gonna make one up, the three hot tip, Three Hot Tips When You Purchase Sales Leads Online.
Okay, it doesn't really make a lot of sense, I mean, you can obviously think of a better title than that but the whole purpose of me basically saying that to you is because you want the title to look as natural as possible. You don't want it to look boring either, you want it to look quite clickable and quite interesting so when someone does search for your keyword they see your video and they don't straight-a-way think that you are just trying to cheat the system, they actually see it as valuable content with real information that I can use and so when they do click on it they are pleasantly surprised when they have some great information and some great value that you have given them. Hopefully that makes sense. So here is the other thing we wanna do, is we wanna put the key word as the absolute first thing in the video description box. Then also another good thing is to share this video on, and you will see these options here on Google and on Twitter, so here's what I'll do, I'll just copy and paste the title in here and when this uploads, if these two are checked, and you might have to login to Google, Google Plus and Twitter but once you actually have done that, so every time you upload a video it will automatically be shared on Google Plus and on Twitter. So that just give your video a little bit of extra social juice which is always handy. So another thing we wanna do is Tags, and there is something else you need to do with the description but I'll just come back to that just while we do tags. So tags again, we'll put our key word here, but the other thing we wanna think about doing, is we wanna add some more keywords here. So I'm just gonna hop over to Google and we gonna find some more keywords to put into the video that people are actually searching for. So the best way to do that is if you scroll down to the bottom, and there is quite a few options here, so all we do is literally just copy and paste these into the tag section, okay?
I'll just do a couple which is for demonstration purposes so there we go. So the reason why we do that is because your video might show up for other keywords. Notice for this one but it might be, you know, there might be enough chance that one of these videos perhaps doesn't have much competition and your video might appear there as well as for the keyword we are trying to rank for. This can drive you a lot of extra traffic. Now the other thing we wanna do is add this to the playlist. The reason why we wanna do adding to a playlist is because playlists can actually show up separately within the YouTube results and sometimes on Google so what could happen is, someone searches for a purchase sales lead for example, they might actually spot my video and on that page they might also see a playlists as well. So that kind of give you an extra slot on YouTube and Google and kind of give your video a bit more visibility if you have like an extra slot on Google. So it doesn't take long to do that, just, you know, a few clicks, copy and paste and you've got a new playlist which is pretty awesome. Now, the last part that I wanted to cover was the description. So what you need to do with the description, the basics here is you wanna write a three to four hundred word article and the reason why is because the YouTube and Google they call it bots, the robots are essentially going to find your content they are gonna crawl for it and see what it's all about and so if you give a good solid detailed description what the bots will do is decide whether it likes the content in or not and they have a lot of different things that they look out for in a video but if you actually write a solid description YouTube is basically, they can see that you care enough about this video to actually write a video description for it because most people don't. Most people don't actually spend the extra effort and time doing it.
YouTube is really trying to get rid of thin content and trying to get rid of videos that absolutely have no value. So that's what we do with the video description box and I'll also click on a link here as well, put in a couple of options so, free sales training, blah, blah, blah.com. So that's what we do as well, make sure we put in a couple of options in the video and with the actual video itself you wanna make sure you are saying the keyword as well at the start, somewhere in the middle if you can fit it in and then towards the end. Again, Google and YouTube are crawling on your content and they do look at text to speech as well so they have some very clever software which can also detect when you are speaking. So it's really clever actually so the whole point is you don't wanna overload Google with this keyword that you are trying to rank for but at the same time you need to make it quite obvious to them what your keyword is otherwise they will have no idea where to put your YouTube video and you will probably end up on page 20 or something if you don't pay attention to this stuff, super important.
So I hope you enjoyed this video, I wanted to make it as short as possible which is difficult because it is a big subject so that's basically the basics of video SEO best practices and if you and if you like this then there is a link in the video description box. If you go to that link there is some more free training where you will be able to actually, if you get on that training, you'll get a lot more SEO guidance and some more information on how to get your content ranking high in search engines. So I highly recommend you pick up that free training its gonna be completely invaluable to you if you are doing any kind of content creation online whether its video or blogging or anything like that, make sure you pick up that free training, you're absolutely gonna love it. So it's been Seb here, please like, share, comment on the video and subscribe and I will see you again very soon, bye, bye.
See more here: https://www.youtube.com/watch?v=Vgp9GjFCHiE