The SEO ranking factor you MUST master in 2017 (and beyond)

- There's a new Google ranking factor that's huge right now. And when you take advantage of it, you can find yourself with higher rankings and more traffic. And if you ignore it, well let's just say that you're missing out on a ton of high quality traffic. I'm Brian Dean, the founder of Backlinko, the place where marketers turn for higher rankings and more traffic. And in this video, I'm going to reveal what this new ranking factor is, and three practical ways that you can take advantage of it. I'll also show you the results of a real life case study that might surprise you, keep watching. (upbeat music) A while back, I published a post on my blog called How to Get High Quality Backlinks Without Guest Posting. And like all of my blog posts, I made sure to optimize this post around a keyword. In this case, the keyword was High Quality Backlinks, sure enough, thanks to the white hot links that I built to that past, it quickly hit the first page for that keyword. But here's where things got weird, one day, I was checking my Google rankings, and I saw something that made me almost fall out of my seat. Not only was I ranking for High Quality Backlinks, but I also ranked on the first page for the keyword How to Get High. Say what? Needless to say, my post had nothing to do with getting high. But then I realized why Google ranked me for that keyword. It's because I had the keyword How to Get High in my content. But here's where things got really interesting, most people that came to my site from Google spent nearly three minutes on my site. But for this page, the average is only one minute and 12 seconds, less than half of my site-wide average. So, what's going on here? When people search for How to Get High and clicked on my result, they quickly realized that I wasn't going to teach them how to make their own Breaking Bad style meth lab, so they quickly hit their back button and left. This told Google, in black and white, people searching for How to...